Riadiani, Audina (2022) Persepsi Masyarakat Terhadap Produk Agribisnis(Makanan dan Minuman) Berlabel Halal. Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text
17024010017_Cover (2).pdf Download (1MB) | Preview |
|
|
Text
17024010017_bab 1.pdf Download (76kB) | Preview |
|
|
Text
17024010017_bab 2.pdf Download (184kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text
17024010017_bab 3.pdf Restricted to Registered users only until 2024. Download (492kB) |
|
|
Text
17024010017_bab 4.pdf Restricted to Registered users only until 2024. Download (486kB) |
|
|
Text
17024010017_bab 5.pdf Download (33kB) | Preview |
|
|
Text
17024010017_Daftar Pustaka.pdf Download (82kB) | Preview |
|
|
Text
17024010017_Daftar Lampiran.pdf Restricted to Registered users only until 2024. Download (307kB) |
Abstract
The large number of Indonesians who are Muslim, makes consumers want to always buy and consume products that are already halal. Especially in the food category where halal food and drinks have become a necessity and obligation for some people in Indonesia. For this reason, this study aims to identify and analyze agribinic products labeled halal, then identify and analyze people's perception of halal-labeled agribusiness products and analyze the factors that consumers buy and consume agribusiness products (food and beverages) labeled halal. The subjects of this research are respondents aged 15-25 years, >25-35 years and >35 years with the object of research is food and beverage products that have been labeled halal by the MUI which are then processed using multiple linear regression, where Y is consumer decisions, x1 is religious understanding, x2 halal awareness, x3 legality, x4 consumption habits and x5 price affordability. The processed data were obtained from respondents who were willing to fill out questionnaires distributed through google forms and the results were factors that influenced purchasing decisions, including religious understanding, awareness of halal labels, legality, and consumption habits, while the affordability factor had no effect.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||
| Depositing User: | Audina R Riadiani | ||||||||
| Date Deposited: | 20 Jan 2022 02:36 | ||||||||
| Last Modified: | 20 Jan 2022 02:36 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/4620 |
Actions (login required)
 |
View Item |