Pranoto, Rasyadan (2025) DESIGN OF SARIP TAMBAK OSO DIGITAL COMIC AS A MEDIUM TO INTRODUCE THE LEGEND OF SIDOARJO TO TEENAGERS AGED 17-21 YEARS. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The decreasing interest of young people in local culture due to the strong influence of globalization. Many teenagers are no longer familiar with traditional stories, including the legend of Sarip Tambak Oso, a folk hero from Sidoarjo who is known for his courage in fighting injustice and defending the rights of common people. This phenomenon raises concerns that the younger generation may lose awareness of their cultural identity and sense of nationalism. Therefore, this project aims to reintroduce local legends through a medium that is engaging and relevant to the lifestyle of today’s youth. The design process applied the Design Thinking method consisting of five stages: empathize, define, ideate, prototype, and test. Data collection was conducted through questionnaires distributed to respondents aged 17–21 to measure their knowledge of Sarip Tambak Oso and their media preferences. In addition, interviews with cultural practitioners and comic creators were carried out to support the development of a design that is both culturally rooted and appealing to young audiences. The data analysis led to the formulation of a concept that emphasizes moral values while delivering them in a visually engaging way. The final outcome is a digital comic published on the Webtoon platform. The storytelling combines modern visual styles that resonate with teenagers while still maintaining the cultural atmosphere of the local legend. The narrative highlights values such as courage, justice, and solidarity, which are expected to inspire young readers in their daily lives. By presenting the story in this format, the Sarip Tambak Oso legend is reintroduced as both entertainment and an educational medium, contributing to cultural preservation in the digital era. Keywords: Digital comic, Sarip Tambak Oso,Legend, Youth.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Contributors: |
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| Subjects: | D History General and Old World > D History (General) N Fine Arts > N Visual arts N Fine Arts > NC Drawing Design Illustration |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Rasya dan Pranoto | ||||||||||||
| Date Deposited: | 19 Sep 2025 08:43 | ||||||||||||
| Last Modified: | 19 Sep 2025 08:43 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/44146 |
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