Solehah, Innatus (2025) Pengaruh Brand Ambassador Brand Image Brand Trust Terhadap Pembelian Kembali Pada Konsumen Produk Nabati Edisi Aespa Di Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The research was conducted to understand the influence brand ambassador, brand image, brand trust on repurchase of Aespa's Nabati edition products by consumers in Surabaya. The method used was quantitative and questionnaires as data collection techniques. The population selected by the author included members of the Mys Surabaya community. Sampling was carried out using a nonprobability sampling technique with saturated samples, namely with respondents according to the criteria, namely all members of the Mys Surabaya community. The number of samples collected was 100 respondents. The data obtained were then analyzed using SPSS version 27. The results of the analysis showed a simultaneous brand ambassador, brand image, and brand trust has a significant influence on repurchases. However, if analyzed partially, only brand ambassador and brand image which has a significant influence, on the other hand brand trust did not have a significant impact when viewed separately. This finding indicates that consumers' purchases of Aespa's Nabati edition products in Surabaya were more influenced by Factors brand ambassador interest as well brand image given, compared to the factors brand trust Therefore, to increase repeat purchases, company management is advised to continue to improve consumer trust (brand trust) through maintained product quality and satisfactory after-sales service.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | IIN INNATUS SOLEHAH | ||||||||
| Date Deposited: | 15 Sep 2025 02:45 | ||||||||
| Last Modified: | 15 Sep 2025 02:45 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/43471 |
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