Brilliante, Rafael Octava (2025) ANALISIS PEMETAAN GLOBAL MULTIMEDIA VALUE CHAIN: STUDI KASUS “PLAYSTATION 5” OLEH SONY INTERACTIVE ENTERTAINMENT TAHUN 2020-2024. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research aims to map the global multimedia value chain of Sony Interactive Entertainment’s product, namely the PlayStation 5, during the period of 2020 to 2024, using the value chain framework by De Voldere. This study analyzes the main stages in the creative value chain, starting from creation, production, distribution, to exhibition, as well as supporting functions such as copyright management and education, to understand cross-country dynamics in the production and distribution process of the PlayStation 5. The research findings show that the PlayStation 5 successfully went through all stages of the value chain collaboratively with various global partners, facing challenges such as competition in the console industry, yet still achieving significant sales performance and market penetration. This study also finds that diversification strategies, digital distribution optimization, and cross-country collaboration are key to Sony’s success in maintaining competitive advantage in the global game console market. These findings reinforce the relevance of De Voldere’s value chain theory in analyzing the increasingly complex and globally integrated modern multimedia industry. Keywords: Global Value Chain, multimedia, PlayStation 5, Sony Interactive Entertainment, De Voldere, creative industry, digital distribution.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD38.5 Supply Chain Management H Social Sciences > HD Industries. Land use. Labor > HD62.15 Total Quality Management |
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| Depositing User: | Rafael Octava Brilliante | ||||||||
| Date Deposited: | 23 Jul 2025 04:33 | ||||||||
| Last Modified: | 23 Jul 2025 04:33 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/40600 |
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