Putri, Veronica Febianty Laksono (2025) “Pengaruh Brand Awareness, Brand Trust, Brand Loyalty Terhadap Brand Image Melalui Repurchase Intention Sebagai Variabel Intervening (Studi Pada Pembeli Produk Bear Brand Di Surabaya)”. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The purpose of this study was to determine the effect of brand awareness, brand trust, brand loyalty on brand image through repurchase intention as an intervening variable (Study on Buyers of Bear Brand Products in Surabaya). This type of research is quantitative research. The sampling technique used non probability sampling with a sample size of 180 respondents. The sample criteria in this study are respondents over 17 years old who live in Surabaya, respondents who have purchased bear brand products more than 2 times. The data analysis technique in this study uses PLS (Partial Least Square) analysis with SmartPLS 4.0 software. The results in this study indicate that brand awareness does not directly affect Brand Image, Brand Awareness, Brand Trust, and Brand Loyalty have a positive influence on Repurchase Intention. Repurchase Intention is proven to have a positive effect on Brand Image.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.27 Business Forecasting | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Veronica Febianty Laksono Putri | ||||||||
| Date Deposited: | 22 Jul 2025 07:18 | ||||||||
| Last Modified: | 22 Jul 2025 07:18 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/40470 |
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