Susanti, Windy Fadhilah (2025) Desain UI/UX Marketplace Layanan Cetak “PrintOn!” Pada UMKM Fotokopi dan Print Menggunakan Metode User Centered Design. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Most print service orders via WhatsApp are made by UMKM photocopying and printing businesses. However, there are still obstacles, such as customer messages that are difficult to identify because they do not include names or profile photos, as well as long and confusing message texts. The surge in orders makes old messages easy to get lost, making it difficult to search and recheck. The use of multiple platforms such as email and Instagram also complicates management as they must be checked manually one by one. This leads to delays in responding to orders. Therefore, this study aims to design a UI/UX for a website and mobile-based printing service marketplace application for photocopy and printing UMKM that can provide ease of use and a better user experience. The design process was carried out iteratively, starting with humancentered design planning through literature review, specifying the context of use through interviews with 15 respondents, specifying user requirements through the creation of an Empathy Map, user personas, and affinity diagrams, and creating design solutions through user flow, information architecture, and prototype creation using Figma. Evaluation was conducted through usability testing using Maze, measurement of the System Usability Scale (SUS), and Heuristic Evaluation by five expert evaluators, which identified issues in the design aspects. Some evaluators assigned high severity Scores, particularly in the areas of Consistency and Standards, as well as Aesthetic and Minimalist Design. The evaluation results showed that customer Scores increased from 65 to 85 (a 30.76% increase) and provider Scores from 85 to 93 (a 9.41% increase). Meanwhile, the customer SUS Score increased from 67.5 to 82.8, and the provider Score from 78.5 to 80.5. These results prove that the final design of the “PrintOn!” application, when implemented into code, meets usability standards and provides a more optimal experience for users.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | T Technology > T Technology (General) T Technology > T Technology (General) > T385 Computer Graphics T Technology > T Technology (General) > T58.6-58.62 Management Information Systems |
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| Divisions: | Faculty of Computer Science > Departemen of Information Systems | ||||||||||||
| Depositing User: | Windy Fadhilah Susanti | ||||||||||||
| Date Deposited: | 22 Jul 2025 06:26 | ||||||||||||
| Last Modified: | 22 Jul 2025 06:26 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/40453 |
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