Ayu, Aisyah Widya (2025) Pengaruh Brand Ambassador, Brand Image, Dan Brand Trust Terhadap Repurchase Intention Pada Produk Susu Indomilk x S.Coups, Wonwoo, dan Vernon Seventeen di Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze brand ambassadors, brand image, and brand trust on repurchase intention of Indomilk X S.Coups, Wonwoo, and Vernon Seventeen milk products. The type of research uses an associative method with a quantitative approach. Respondents in the study totaled 100 respondents and consumers were at least 17 years old and had made at least 2 purchases of Indomilk X S.Coups, Wonwoo, and Vernon Seventeen milk. The findings of this study indicate that brand ambassadors, brand image and brand trust have a significant positive impact on repurchase intention. Brand ambassador has a positive effect on repurchase intention. Brand image has no positive effect on repurchase intention. Brand trust has a positive effect on repurchase intention. Keywords : Brand Ambassador, Brand Image, Brand Trust, Repurchase Intention, Indomilk
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Aisyah Widya Ayu | ||||||||
| Date Deposited: | 22 Jul 2025 03:06 | ||||||||
| Last Modified: | 22 Jul 2025 03:06 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/40432 |
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