Fauziyyah, Rima (2025) PENGARUH E-SERVICE QUALITY , CUSTOMER EXPERIENCE , DAN CUSTOMER SATISFACTION TERHADAP NIAT PEMBELIAN ULANG PADA PENGGUNA APLIKASI ALFAGIFT. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study analyzes the effect of e-service quality, customer experience, and Customer Satisfaction on the Repurchase Intention of Alfagift application users by Alfamart consumers. As technology advances and lifestyles change, Alfamart launched Alfagift as an online shopping platform to support its digital services. Increased use of e-commerce encourages repeat purchases that reflect trust and service quality, influenced by customer experience, electronic service quality, and Customer Satisfaction. With an associative quantitative approach and purposive sampling, data were collected through questionnaires and analyzed using SPSS.The F test results showed a significant simultaneous effect of the three variables on Repurchase Intention. However, the partial t-test only found e-service quality and customer experience to have a significant effect, while Customer Satisfaction was not significant. These findings confirm the importance of improving e-service quality and customer experience to encourage Repurchase Intentions on the Alfagift application.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Rima Fauziyyah | ||||||||
| Date Deposited: | 22 Jul 2025 02:14 | ||||||||
| Last Modified: | 22 Jul 2025 02:14 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/40393 |
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