Puspita, Sekar Harum (2025) Pengaruh Brand Preference, Perceived Quality, Dan Brand Trust Terhadap Repurchase Intention (Studi Pada Pengguna Produk Somethinc di Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The phenomenon of increasing consumer interest in local skincare products, along with the importance of understanding the variables influencing repurchase intention, has become increasingly relevant. Therefore, this study aims to examine the effect of brand preference, perceived quality, and brand trust on repurchase intention among users of Somethinc products in Surabaya. This research employed a quantitative approach, with data collected through questionnaires distributed to 150 respondents. The questionnaire was developed using a likert scale, and the data were analyzed through multiple linear regression. The results of the study reveal that: (1) Brand preference, perceived quality, and brand trust together have a significant influence on the repurchase intention of Somethinc products in Surabaya; (2) Brand preference has a positive and significant partial influence on repurchase intention of Somethinc products in Surabaya; (3) Perceived quality has a positive and significant partial influence on repurchase intention of Somethinc products in Surabaya; and (4) Brand trust has a positive and significant partial influence on the repurchase intention of Somethinc products in Surabaya. Keywords: brand preference, perceived quality, brand trust, repurchase intention.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Sekar Harum Puspita | ||||||||
| Date Deposited: | 22 Jul 2025 01:43 | ||||||||
| Last Modified: | 22 Jul 2025 01:43 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/40371 |
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