Benge, Wilhemus Dionysius Mario Randy (2021) PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN PRODUK INDIHOME DI KOTA SURABAYA. Undergraduate thesis, UPN Veteran Jawa Timur.
This is the latest version of this item.
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
Cover.pdf Download (1MB) |
|
|
Text (BAB 1)
BAB 1.pdf Download (885kB) |
|
|
Text (BAB 2)
BAB 2.pdf Restricted to Registered users only until 11 January 2024. Download (835kB) | Request a copy |
|
|
Text (BAB 3)
BAB 3.pdf Restricted to Registered users only until 11 January 2024. Download (927kB) | Request a copy |
|
|
Text (BAB 4)
BAB 4.pdf Restricted to Registered users only until 11 January 2024. Download (1MB) | Request a copy |
|
|
Text (BAB 5)
BAB 5.pdf Download (794kB) |
|
|
Text (Daftar Pustaka)
DAFTAR PUSTAKA.pdf Download (1MB) | Preview |
|
|
Text (Lampiran)
LAMPIRAN.pdf Restricted to Registered users only until 11 January 2024. Download (1MB) | Request a copy |
Abstract
Entering the era of the industrial revolution 4.0, human life will never be separated from the existence of technology. Currently the internet network has become a primary need for humans. This indirectly opens up business opportunities for internet network provider companies, especially in Indonesia. Indihome as one of these companies, is required to provide and maintain their best service quality so that they can provide a positive brand image to the public. This will ultimately foster customer loyalty which will help Indihome in an effort to maintain their market share. This study aims to examine whether service quality and brand image have a simultaneous and partial influence on Indihome customer loyalty in the city of Surabaya. The number of samples used were 120 respondents who were determined using the Accidental Sampling method. The data analysis technique used multiple linear regression analysis. The results of the analysis show that service quality and brand image simultaneously and partially have a positive effect on customer loyalty Keywords: Service Quality, Brand Image, Customer Loyalty
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Wilhemus D.M.R Benge | ||||||||
| Date Deposited: | 11 Jan 2022 05:08 | ||||||||
| Last Modified: | 11 Jan 2022 05:08 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/4027 |
Available Versions of this Item
- PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN PRODUK INDIHOME DI KOTA SURABAYA. (deposited 11 Jan 2022 05:08) [Currently Displayed]
Actions (login required)
 |
View Item |