Farahdiba, Avellaneda Indira (2025) Strategi Komunikasi Pemasaran Kalila Organizer dalam Meningkatkan Penggunaan Layanan. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Kalila Organizer is one of the wedding organizers in Surabaya which was established on November 12 and has 5934 followers on Instagram. The purpose of this study is to describe and analyze Kalila Organizer's marketing communication strategy in increasing the number of consumers. The research method used is qualitative descriptive. The data collection techniques used are by conducting in depth interviews, observations, and documentation. From the results found in this study, seen from the 7P marketing mix theory by Booms and Bitner, several conclusions can be drawn, existing marketing strategies both through social media and direct promotion, such as participating in wedding exhibitions and utilizing Instagram ads features, as well as making innovations that are not done by wedding organizers others, such as holding a live open booth which is also one of the things that attracts potential consumers to use its services. It was found that the product is a package for engangement, flushing, marriage contracts, intimate contracts, and reception contracts. The prices vary according to what is needed. A place in this case is a place to do promotions such as exhibitions and @kalilaorganizer own Instagram account. Promotions will always be delivered through Kalila Organizer's social media. People in this study are people who are involved in interaction with outsiders, including crew performance. Process is a way to increase the value of Kalila Organizer products. Physical evidence is physical evidence in the form of brochures and consumer testimonials. Keywords: Marketing Communication Strategy; Wedding Organizer; Marketing Mix 7P; Kalila Organizer; User
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Avellaneda Indira Farahdiba | ||||||||
| Date Deposited: | 02 Sep 2025 05:37 | ||||||||
| Last Modified: | 02 Sep 2025 05:37 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/39868 |
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