Dari, Seftia Triwulan (2025) The Influence of Perceived Quality and Brand Image on Repurchase Intention Through Brand Loyalty (Case Study of Bango Soy Sauce Consumers in Surabaya City). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Bango soy sauce is one of the popular brands that ranks first in the Top Brand Award, but has a decline in the Top Brand Index value starting in 2021, and this indicates a decline in consumer repurchase intention. This decline is related to the perception of quality and the weak brand image of Bango soy sauce. Therefore, this research was conduct with the aim of being able to explore the influence of perceived quality and brand image on repurchase intention with strength through the mediation of brand loyalty for consumers of Bango soy sauce products in Surabaya City. Surabaya City was purposively selected as the research location, with a focus on modern retail. The accidental sampling method was a method of sample determination, with a total sample size of 100 respondents obtained from the Cochran formula. Partial Least Square-based Structural Equation Modeling (PLS-SEM) is a data analysis through SmartPLS 4.0 software. The analysis results show that perceived quality and brand image have a role in influencing brand loyalty positively and significantly. In addition, perceived quality and brand loyalty have a positive and significant influence on repurchase intention, but brand image has no significant effect. Furthermore, brand loyalty successfully mediates the relationship between perceived quality and brand image on repurchase intention positively and significantly.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products S Agriculture > S Agriculture (General) |
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| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Seftia Triwulan Dari | ||||||||||||
| Date Deposited: | 21 Jul 2025 03:49 | ||||||||||||
| Last Modified: | 21 Jul 2025 03:49 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/39790 |
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