RAHMANINGRUM, MUTIARA PRIMA (2025) CITY BRANDING KOTA BEKASI PASCA BANJIR PADA AKUN INSTAGRAM @KOTABEKASIKEREN (ANALISIS ISI PADA KONTEN INSTAGRAM @KOTABEKASIKEREN). Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (COVER)
21043010159.-cover.pdf Download (843kB) |
|
Text (BAB I)
21043010159.-bab 1.pdf Download (475kB) |
|
Text (BAB II)
21043010159.-bab 2.pdf Restricted to Repository staff only until 17 July 2027. Download (664kB) |
|
Text (BAB III)
21043010159.-bab 3.pdf Restricted to Repository staff only until 17 July 2027. Download (1MB) |
|
Text (BAB IV)
21043010159.-bab 4.pdf Restricted to Repository staff only until 17 July 2027. Download (5MB) |
|
Text (BAB V)
21043010159.-bab 5.pdf Download (237kB) |
|
Text (DAFTAR PUSTAKA)
21043010159.-daftar pustaka.pdf Download (254kB) |
|
Text (LAMPIRAN)
21043010159.-lampiran.pdf Restricted to Repository staff only until 17 July 2027. Download (695kB) |
Abstract
This study examines how the city branding of Bekasi City after the 2025 flood crisis is communicated through visual and narrative content published by the @kotabekasikeren Instagram account. Social media plays an important role as a strategic communication channel that is able to reach the public widely and quickly, as well as a means to rebuild the city's reputation and positive image after a crisis. This study uses a qualitative content analysis approach based on five stages according to Parker, Saundage, and Lee (2011) known as Qualitative Content Analysis (QualCA). The five stages include, defining the research objectives and analysis units, content selection, content analysis, interpretation, and drawing conclusions. A total of 30 uploads were published between March 4 and 17, 2025 for research and in-depth analysis. The results of the research produced five main categories, namely Public Service, Environmental Welfare, Responsive Leadership, Collaboration and Solidarity, and Educational, Humanist, and Religious Approaches. The five categories show that the city branding of Bekasi City is formed through responsive, emotional, and social values-based communication that is strengthened through visual narratives.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Mutiara Prima Rahmaningrum | ||||||||
| Date Deposited: | 18 Jul 2025 03:41 | ||||||||
| Last Modified: | 18 Jul 2025 03:41 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/39725 |
Actions (login required)
 |
View Item |