Nusuantoro, Bimo Putro (2025) Penerimaan Genenerasi Z Surabaya Terhadap Meme Jokes Homok (Jomok) di Akun Instagram @tepresak. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Instagram social media has become the main entertainment space for Generation Z, giving birth to various digital cultural phenomena, including the "Jomok" (Jokes Homok) meme. This theme meme is quite pro-con because it makes the issue distorted and leads to sensitive things and tends to be contrary to the culture embraced in Indonesia. Although it is contrary to the values embraced by the majority of Indonesian people, the Jomok meme has a lot of connoisseurs. This research focuses on the acceptance of Gen Z Surabaya to viral content from @tepresak's Instagram account. The purpose of this study is to understand how Generation Z as an active audience interprets this contradictory content as entertainment. This research uses the theoretical framework of Reception Analysis from Stuart Hall. With a variety of different backgrounds, the results of the study will see and find out various views and reasons why informants consider a Jomok meme as a form of humor media. The results of the study show that Generation Z accepts Jomok meme content as content that can be entertaining only in some aspects. The informants enjoy the element of humor that comes from the absurdity of the strange content and the creativity of dubbing with a unique delivery. But at the same time, they reject LGBT ideologies and practices that are displayed because they are contrary to the social and religious values they adhere. This study found that Generation Z's acceptance of the Jomok meme is negotiative, able to separate digital entertainment from their personal beliefs. Keywords: Gen Z; Instagram; Jomok; Memes; Reception Analysis
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Bimo Putro Nusuantoro | ||||||||
| Date Deposited: | 21 Jul 2025 05:00 | ||||||||
| Last Modified: | 21 Jul 2025 05:00 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/39703 |
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