HERSANANDA, SALSHABILLA PERMATA (2021) STRATEGI PUBLIC RELATIONS GOOD NEWS FROM INDONESIA DI MASA PANDEMI COVID-19. Undergraduate thesis, UPN Veteran Jatim.
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Abstract
Di masa pandemi COVID-19, seluruh perusahaan berupaya untuk mempertahankan citra positif di mata masyarakat. Good News From Indonesia (GNFI) merupakan salah satu perusahaan yang berupaya untuk mempertahankan citra positif meskipun di masa pandemi. Penelitian ini membahas bagaimana strategi public relations Good News From Indonesia dalam mempertahankan corporate image di masa pandemi. Metode penelitian yang digunakan dalam penelitian ini adalah penelitian kualitatif dengan menggunakan teori strategi public relations Cutlip, Center, dan Broom. Pengumpulan data dilakukan dengan indepth interview kepada karyawan Good News From Indonesia yang terkait dengan proses mempertahankan citra. Hasil dari penelitian ini terdapat empat tahapan strategi public relations yang diterapkan oleh Good News From Indonesia, yaitu finding the fact and defining the problem, planning and programming, action and communication, dan evaluation. Kata Kunci: Public relations, Citra, Pandemi COVID-19
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Amalia Hani | ||||||||
| Date Deposited: | 05 Jan 2022 06:38 | ||||||||
| Last Modified: | 05 Jan 2022 06:38 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/3923 |
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