Puspita, Rizqi Aprilia Data (2025) Pengaruh Perceived Quality, Brand Image, Dan Customer Experience Terhadap Brand Trust (Studi Pada Konsumen Skintific Di Kota Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Significant escalation in the beauty industry implies a transition in someone's behavior. Companies and consumers are believed to have an overlapping relationship in the success of a brand. This research aims to analyze the influence of Perceived Quality, Brand Image, and Customer Experience on Brand Trust for Skintific products. The research was conducted through the stages of data collection, data processing, and statistical data analysis. The results of the simultaneous test show that the three independent variables together have a significant effect on Brand Trust, with an F-value of 31.796, which is greater than the F-table value of 3.091. Partially, the Perceived Quality variable has a positive and significant effect on Brand Trust with a t-value of 5.149 > t-table 1.983 and a significance level of 0.000. Similarly, Brand Image shows a positive and significant partial effect on Brand Trust, with t-value 3.567 and significance 0.001. However, the Customer Experience variable does not show a significant partial effect on Brand Trust, with t-value -0.270 < t-table 1.983 and significance 0.788. The results of this study indicate that Skintific needs to improve the perceived quality and brand image in order to build brand trust more effectively
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Rizqi Aprilia | ||||||||
| Date Deposited: | 02 Jul 2025 06:47 | ||||||||
| Last Modified: | 02 Jul 2025 06:47 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/39161 |
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