Azzahra, Afitra (2025) PENGARUH EXPERIENCED REGRET, RISK TOLERANCE, DAN INFLUENCER TERHADAP KEPUTUSAN INVESTASI DI PASAR MODAL DENGAN LITERASI KEUANGAN SEBAGAI VARIABEL MODERASI (Studi Pada Investor Generasi Z di Kota Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Changes in global economic conditions encourage public awareness of the importance of financial management for financial freedom. Investment is one of the solutions. The demographics of investors in Indonesia are currently being dominated by Generation Z who are less than 30 years old, which indicates that the younger generation now has the awareness to invest. The increased awareness of investment is also reflected in the increasing number of investors in Surabaya City. One of the problems that arises from the increase in investors is how in making investment decisions, investors often behave irrationally and put forward their psychological factors. The purpose of this study is to analyze the effect of experienced regret, risk tolerance, and influencers on investment decisions with financial literacy as a moderating variable. The research method used in this research is quantitative method. The sample was taken using purposive sampling technique. Data was obtained by distributing questionnaires to 160 respondents. The data analysis method used is SEM-PLS with the help of SmartPLS software. The test results in this study found that experienced regret and risk tolerance has an effect on investment decision, while influencer does not. Financial literacy as a moderating variable is also found to strengthen the relationship between the influence of experienced regret, risk tolerance, and influencer on investment decision.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economics H Social Sciences > HG Finance |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Afitra AA Azzahra | ||||||||
| Date Deposited: | 18 Jun 2025 04:39 | ||||||||
| Last Modified: | 18 Jun 2025 04:39 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/38300 |
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