Haramain, A. Malik (2025) ANALISIS FRAMING PEMBERITAAN PROGRAM MAKAN SIANG GRATIS PASANGAN PRABOWO-GIBRAN (Media Online Kumparan Periode Februari 2024 – Mei 2024). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Media coverage plays a crucial role in shaping public opinion on political issues, including campaign programs during the 2024 Presidential Election. One of the most highlighted programs is the free lunch initiative proposed by the Prabowo Subianto–Gibran Rakabuming Raka pair. This study aims to examine how the online media outlet Kumparan framed this program during the period of February to May 2024. The focus of this research is to explore how the textual structure of news was constructed and how social meaning and political-economic interests influenced media content. This study employs Pan & Kosicki’s framing theory to analyze the narrative structure of news texts, Peter L. Berger’s theory of social construction of reality to examine how the media shapes public perception, and Vincent Mosco’s theory of political economy of media to assess the influence of power and market logic in media production. The research uses a descriptive qualitative approach with content analysis of 15 selected news articles from Kumparan. The findings indicate that Kumparan’s framing of the free lunch program tends to be positive, emphasizing social benefits and support from political elites. Critical perspectives are present but limited. The media actively constructs the social reality of the program as a strategic and worthy policy. Moreover, the news content is influenced by commodification, spatialization, and structuration within the framework of political economy. These findings suggest that media is not entirely neutral, but rather participates in the reproduction of dominant discourses and political interests. Keywords: framing, Kumparan, free lunch program, social construction of reality, political economy of media
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | A Malik Haramain | ||||||||
| Date Deposited: | 18 Jul 2025 04:10 | ||||||||
| Last Modified: | 18 Jul 2025 04:10 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/37857 |
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