Putri, Athaya Rafa (2025) Rebranding Bapitak Sebagai Makanan Olahan Bandeng Pilihan Masyarakat Sidoarjo dan Sekitarnya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Sidoarjo Regency is an area known as a delta city and has great potential in the field of marine fisheries. Bapitak Bu Tin or Bapitak is an MSME that was established in 2014 and focuses on milkfish processed food. Some types of products sold include milkfish presto, milkfish sapit, and also otak-otak. Based on an interview with the owner of Bapitak, Mr. Mohammad Irwani, this brand does not yet have a well-conceptualized branding. This brand focuses on using a marketing strategy in the form of word of mouth, where the brand is promoted to consumers with the words or recommendations of people who have bought to their acquaintances. Based on the results of the questionnaires that have been distributed, 51% of respondents who live in Sidoarjo and its surroundings claim not to know about the Bapitak brand, which means that Bapitak still has a fairly low brand awareness and an image that is still not widely recognized by the public. In addition, in the old Bapitak logo, there is the use of unlicensed fonts that should not be used for free. This is a crucial thing that can have a big impact on Bapitak. Therefore, it is necessary to redesign the Bapitak brand to create a new brand image, increase brand awareness of the Sidoarjo community and its surroundings and also not violate regulations regarding copyright and font license agreements stipulated in Law Number 28 of 2014. During the design process, data collection techniques include: Primary data containing interviews, observations, and questionnaires, while secondary data comes from books, scientific journals, articles, and existing research. After data collection, data analysis is carried out so that several problems can be found and analyzed into a visual concept, from which the selected keywords in the redesign of the Bapitak brand are “Delicious, soft, and light milkfish”. Keywords: Milkfish, Sidoarjo, Rebranding.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts N Fine Arts > NE Print media |
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| Divisions: | Faculty of Architecture and Design | ||||||||||||
| Depositing User: | Athaya Rafa Putri | ||||||||||||
| Date Deposited: | 13 Jun 2025 07:28 | ||||||||||||
| Last Modified: | 13 Jun 2025 07:28 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/37551 |
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