PRADITA, LUTFIANA AYU (2021) PENGARUH ATTITUDE, SUBJECTIVE NORMS, PERCEIVED BEHAVIORAL CONTROL, PERCEIVED USEFULNESS, PERCEIVED EASE OF USE DAN SUBSIDY TERHADAP MINAT PENGGUNAAN FINANCIAL TECHNOLOGY PADA E-COMMERCE. Undergraduate thesis, UPN Veteran Jatim.
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Abstract
Penelitian yang dilakukan ditujukan untuk menguji pengaruh attitude (A), subjective norms (SN), perceived behavioral control (PBC), perceived usefulness (PU), perceived ease of use (PEU), dan subsidy (S) terhadap minat penggunaan financial technology pada e-commerce. Adapun penelitian dilakukan di UPN “Veteran” Jawa Timur Program Studi Akuntansi Angkatan 2017. Metode survey digunakan pada penelitian ini dengan membagikan sejumlah kuesioner berisi beberapa pernyataan kepada mahasiswa program studi akuntansi angkatan 2017 UPN “Veteran” Jawa Timur yang menggunakan financial technology pada aplikasi e-commerce. Populasi pada penelitian yaitu 282 mahasiswa akuntansi angkatan 2017 UPN “Veteran” Jawa Timur. Sedangkan, sampel yang ditentukan pada penelitian dipilih sebanyak 100 responden. Penelitian menggunakan teknik analisis regresi linier berganda yang diolah menggunakan program SPSS 22 for windows. Pengujian yang dilakukan antara lain uji validitas & reliabilitas, uji R 2 , uji normalitas, uji asumsi klasik (uji multikolinieritas, uji heteroskedastisitas), uji F, uji t. Hasil dari penelitian menunjukkan jika attitude (A), subjective norms (SN), perceived behavioral control (PBC), perceived usefulness (PU), perceived ease of use (PEU), dan subsidy (S) berpengaruh signifikan terhadap minat penggunaan financial technology pada e-commerce. Kata Kunci: Attitude, Subjective Norms, Perceived Behavioral Control, Perceived Usefulness, Perceived Ease of Use, Subsidy, Behavioral Intention to Use, Financial Technology, E-Commerce.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting | ||||||||
| Divisions: | Faculty of Economic > Departement of Accounting | ||||||||
| Depositing User: | Amalia Hani | ||||||||
| Date Deposited: | 27 Dec 2021 04:43 | ||||||||
| Last Modified: | 27 Dec 2021 04:43 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/3745 |
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