Mahfudin, Catur Istiqo (2017) PENGARUH KUALITAS PELAYANAN, HARGA, DAN FAKTOR EMOSIONAL TERHADAP KEPUASAN PELANGGAN PADA HOTEL THE SUN SIDOARJO. Other thesis, UPN Veteran Jawa Timur.
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Abstract
Every company expects to have customers who are loyal to generate customer satisfaction of the company, need to make various efforts such as providing quality service, price, and emotional factors are good in order to improve customer satisfaction. Related to this case research aims to know and analyze the influence of service quality, price, and emotional factors simultaneously to customer satisfaction and to know, analyze influence influence of service quality, price, and emotional factor to customer satisfaction The population in this study are all customers aged between seventeen until fifty years who are staying and never stay at The Sun Sidoarjo Hotel by doing the distribution of questionnaires. Samples were taken using accidental sampling technique. Data collection using questionnaire technique, and data analysis technique using multiple linier regression technique. Judging from the result of regression equation from variable equation model Quality of Service, Price, and Emotional Factor to Customer Satisfaction, show the value of positive regression coefficient, it indicates the existence of positive direction or direct relationship of customer satisfaction and shifting barrier. It can be interpreted that service quality variable have positive effect to customer satisfaction, it means that the higher Quality of Service hence will be stronger customer satisfaction. When the customer of Hotel The Sun Sidoarjo feel much get quality of service hence the possibility of customer will have high satisfaction. Considering among the quality of service, price, and emotional factors that have a more significant effect on customer satisfaction is the quality of service. With this company can focus efforts that realize the conditions that enable in improving the quality of service Keywords: Service Quality, Price, Emotional Factor, and Customer Satisfaction
| Item Type: | Thesis (Other) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Fatchullah Fatchullah | ||||||||
| Date Deposited: | 15 Oct 2020 08:48 | ||||||||
| Last Modified: | 15 Oct 2020 08:48 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/371 |
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