Nafisah, Durotun (2025) Pengaruh Variabel Integrated Value Terhadap Repurchase Intention Virtual Item Game Online Mobile Legends: Bang-Bang. Undergraduate thesis, UPN "Veteran" Jawa Timur.
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Abstract
This study is based on the growing phenomenon of virtual item purchases in online games. Mobile Legends: Bang-Bang, an online game, generates revenue through in-app purchases of virtual items. Although there has been a decline in the number of players, the game's revenue has remained relatively stable. This research aims to analyze the influence of integrated value variables, which include enjoyment value, character competency value, monetary value, and visual authority value, on the repurchase intention of virtual items in Mobile Legends: Bang-Bang. The study employs a quantitative approach with purposive sampling involving 100 respondents. Data were analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing with the aid of the Statistical Product and Service Solution (SPSS) version 26. The results show that, simultaneously, the variables of enjoyment value, character competency value, monetary value, and visual authority value have a significant effect on repurchase intention. However, partially, none of these variables has a significant individual effect on repurchase intention.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Integrated Value, Enjoyment Value, Character Competency Value, Monetery Value, Visual Authority Value, Repurchase Intention | ||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Durotun Nafisah | ||||||||
| Date Deposited: | 03 Jun 2025 07:53 | ||||||||
| Last Modified: | 03 Jun 2025 07:53 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/37039 |
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