Khamdiyah, Ely Nanda (2025) Pengaruh Search Engine Optimization Dan Social Media Marketing Berbasis Instagram Terhadap Minat Beli Produk Wardah Di Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study analyzes the effect of search engine optimization and Instagram based social media marketing based on Instagram in Surabaya. Using a quantitative method with an associative approach, data were collected through an online survey of 200 respondents and analyzed using multiple regression analysis techniques. The results of the study indicate that search engine optimization and social media marketing have a positive and significant effect on purchase interest. The better search engine optimization of the Wardah website, the greater the possibility for the website to be found by consumers. Good social media marketing optimization will attract consumer purchase interest, so the better the content displayed on Wardah's Instagram, the better it is to attract consumer purchase intention
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Ely Nanda Khamdiyah | ||||||||
| Date Deposited: | 27 May 2025 07:46 | ||||||||
| Last Modified: | 27 May 2025 07:46 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/36569 |
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