Dewi, Adela Aurelia Kinaya (2025) PENGARUH PERCEIVED QUALITY, BRAND TRUST DAN CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION PRODUK SKINTIFIC (Studi pada Konsumen Produk Skintific di Kota Surabaya). Undergraduate thesis, Universitas Pembangunan Nasional "Veteran" Jawa Timur.
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Abstract
The beauty and skincare industry in Indonesia is increasingly competitive, along with the increasing consumer interest in quality skincare products. One of the brands that is in demand is Skintific, especially among urban communities such as Surabaya City. This study aims to determine the effect of Perceived Quality, Brand Trust, and Customer Experience on Repurchase Intention of Skintific products. The method used in this research is quantitative method. The population in this study are Skintific product users who live in Surabaya City. The sample used was 100 respondents with non probability sampling technique and purposive sampling approach. Data collection was carried out through distributing online questionnaires. The results showed that Perceived Quality, Brand Trust, and Customer Experience simultaneously and partially had a positive and significant effect on Repurchase Intention. These findings indicate that perceived quality, brand trust, and positive consumer experience are important factors in encouraging repurchase intentions for Skintific products. Keywords : Perceived Quality, Brand Trust, Customer Experience, Repurchase Intention
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Adela Aurelia Kinaya Dewi | ||||||||
| Date Deposited: | 26 May 2025 06:49 | ||||||||
| Last Modified: | 26 May 2025 06:49 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/36481 |
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