Hidayati, Nurul (2025) PENGARUH BRAND IMAGE, BRAND LOVE DAN PERCEIVED VALUE TERHADAP LOYALITAS PELANGGAN PADA KOSMETIK LUXCRIME DI SURABAYA TIMUR. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The development of the cosmetic world is increasing and creates competition between companies to attract customers. The purpose of this study was to determine the effect of Brand Image, Brand Love and Perceived Value on Customer Loyalty at Luxcrime Cosmetics in East Surabaya. This research is included in the associative type with a quantitative approach, the data was analyzed using the Statistical Packagel for the Social Sciences 27 for windows software with (validity test, reliability test, hypothesis testing, classical assumption test). This data collection technique uses questionnaires with sampling techniques from the population of users of luxcrime cosmetic products in East Surabaya with probability sampling techniques. So that 150 respondents were obtained based on the Yamane and Isaac and Michael formulas with the criteria that they live in East Surabaya and have bought / used Luxcrime at least 2 times. The results of this study indicate that 1) the brand image variable partially affects customer loyalty 2) the brand love variable has no partial effect on customer loyalty 3) the perceived value variable partially affects loyalty. The other results show that the independent variables, namely brand image, brand love, perceived value, have a positive and significant effect on customer loyalty simultaneously. Keywords: Brand Image, Brand Love, Perceived Value, Customer Loyalty
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Nurul Hidayati | ||||||||
| Date Deposited: | 20 May 2025 07:33 | ||||||||
| Last Modified: | 20 May 2025 07:33 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/36348 |
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