Putri, Virania Azzahra (2025) INOVASI PLN MOBILE DI PLN UNIT PELAKSANA PELAYANAN PELANGGAN (UP3) SURABAYA UTARA. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Aiming to facilitate electricity services, PLN launched a digital service innovation called PLN Mobile. With this innovation, various services that used to be done by coming directly or through the 123 call center can now be accessed in one application. PLN Mobile was initially released on October 31, 2016, then re-released on December 18, 2020. If previously the number of users of the old version of PLN Mobile was not too many and had not reached the community, the number of users of the latest version of PLN Mobile is large and continues to increase. The research method used in this study is a qualitative descriptive method with a focus on innovation attributes from Rogers (2003), namely relative advantage, compatibility, complexity, trialability and observability. This study aims to describe and analyze innovation attributes in PLN Mobile at the North Surabaya Customer Service Unit (UP3). Data collection techniques use interviews, observations, and documentation. Data analysis techniques use interactive models, namely data collection, data condensation, data display and conclusion drawing/verification. This study has the results that the PLN Mobile innovation in the North Surabaya Customer Service Unit (UP3) has a large relative advantage attribute. The second has a high level of compatibility. The third has a fairly high complexity. The fourth has the attribute of the possibility of being tried. The fifth PLN Mobile has a high level of observability.
Item Type: | Thesis (Undergraduate) | ||||||||
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Subjects: | J Political Science > JF Political institutions (General) > JF1338-2112 Public administration | ||||||||
Divisions: | Faculty of Social and Political Sciences > Departement of Public Administration | ||||||||
Depositing User: | Virania Azzahra Putri | ||||||||
Date Deposited: | 23 Apr 2025 04:57 | ||||||||
Last Modified: | 23 Apr 2025 04:57 | ||||||||
URI: | https://repository.upnjatim.ac.id/id/eprint/36002 |
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