Zaman, Aldo Fatoni Qomarus (2017) VARIABEL – VARIABEL YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN DALAM MENGGUNAKAN JASA TRANSPORTASI GO-JEK SURABAYA. Other thesis, UPN Veteran Jawa Timur.
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Abstract
This research was conducted at PT. Go-Jek Indonesia Surabaya. Based on the respondents of users of transportation services Go-Jek the number is quite high. This study aims to determine the variables that affect consumer purchasing decisions in using Go-Jek transportation services. The data in this research is analyzed by using descriptive analysis. Descriptive analysis is a means to know the picture that has been obtained in this study, it can be obtained a variety of concrete information about research variables. The research variables are Consumer Behavior (X₁), Quality of Service (X2), Company Image (X3), Price (X4) and Consumer Purchase Decision at PT. Go-Jek Indonesia (Y) The results of the first analysis simultaneously in this study indicate that Consumer Behavior (X1), Service Quality (X2), Company Image (X3) and Price (X4) influence simultaneously to Consumer Purchase Decision in using the services of Go-Jek (Y) has been proven . The result of partial analysis in this research shows that Quality of Service (X2) and Price (X4) have partial effect to Consumer Purchase Decision in using Go-Jek (Y) service, while Consumer Behavior (X1) and Company Image (X3) Partial has no real effect on Consumer Purchase Decision in using Go-Jek (Y) services has been proven. Keywords : Consumer Behavior, Service Quality, Corporate Image, Price and Consumer Purchase Decision
| Item Type: | Thesis (Other) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Fatchullah Fatchullah | ||||||||
| Date Deposited: | 13 Oct 2020 10:04 | ||||||||
| Last Modified: | 13 Oct 2020 10:09 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/357 |
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