Alhamdany, Savi Nadine Assalma (2025) PENGARUH EKUITAS MEREK TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN DI COFFEE SHOP KOPI KENANGAN RUKO NGAGEL SURABAYA. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
There is competition in the Kopi Kenangan coffee shop industry with other coffee shops. This shows the need for improvements related to brand equity in order to become the most superior brand every year. This study discusses the effect of equity on customer satisfaction and loyalty, especially at Kopi Kenangan Ruko Ngagel Surabaya. This study aims to determine the effect of equity on customer satisfaction and loyalty at Kopi Kenangan Ruko Ngagel Surabaya. The method used in this study is a quantitative method. The number of samples in this study was set at 50 people. The results of this study indicate that brand equity has a positive and significant effect on customer satisfaction, brand equity has a positive and significant effect on customer loyalty, and satisfaction has a positive and significant effect on customer loyalty.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | nad nadine savi nadine | ||||||||||||
| Date Deposited: | 06 Mar 2025 03:45 | ||||||||||||
| Last Modified: | 06 Mar 2025 03:45 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/35334 |
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