AMALIA, NATHASA (2018) HUBUNGAN TERPAAN ISI IKLAN DENGAN SIKAP REMAJA TERHADAP TOKOPEDIA Iklan Versi (Semua Yang Kamu Butuhkan Dimulai Dari Aplikasi Tokopedia). Undergraduate thesis, UPN "VETERAN" JATIM.
|
Text (cover)
cover.pdf Download (621kB) | Preview |
|
|
Text (1)
1.pdf Download (495kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (2)
2.pdf Restricted to Repository staff only Download (471kB) |
|
|
Text (3)
3.pdf Restricted to Repository staff only Download (282kB) |
|
|
Text (4)
4.pdf Restricted to Repository staff only Download (585kB) |
|
|
Text (5)
5.pdf Download (151kB) | Preview |
|
|
Text (dapus)
dapus.pdf Download (369kB) | Preview |
|
|
Text (lampiran)
lampiran.pdf Restricted to Repository staff only Download (227kB) |
Abstract
Currently applications are available to conduct online shopping transactions via the internet, one of them is Tokopedia. Tokopedia has several versions of its ads that differ from the needs of adolescents, households, electronics and healthy lifestyles. But every ad that has a different purpose to meet the needs of the Indonesian community, such as the version that the author uses in this study is "All you need starts from Tokopedia application" that in the ad impressions leads to teenagers. The purpose of this study was to analyze the exposure relationship of ad content (Duration, Frequency) partially and simultaneously with adolescent attitude toward tokopedia. The research method used is using quantitative descriptive explorative method. The object of this research is teenagers of Surabaya who know or watch Tokopedia advertisement version "All you need starts from Tokopedia application" in television. Data collection techniques used in this study is to use a questionnaire or questionnaire. The analysis technique used is correlation analysis. The results show that exposure of ad content (Duration) partially associated with the attitude of adolescents to tokopedia. is partially related to the attitude of adolescents to tokopedia. Ad content (Frequency) is partially related to the attitude of adolescent consumers tokopedia. Impenetrable ad content ( Duration, and Frequency) relates simultaneously to tokopedia consumer attitudes. Keywords: Contents Ad, Duration, Frequency, Consumer Attitude, Teenager
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 16 Dec 2021 02:12 | ||||||||
| Last Modified: | 16 Dec 2021 02:12 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/3462 |
Actions (login required)
 |
View Item |