Prasetyo, Aisyah Az-Zahra (2025) Perancangan Desain UI/UX Aplikasi Potretin Marketplace Penyewaan Alat Fotografi Menggunakan Metode Design Thinking. Undergraduate thesis, Universitas Pembangunan Nasional "Veteran" Jawa Timur.
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Abstract
Photography continues to grow rapidly in the digital era, driven by advances in camera technology and social media. The increase in public interest in photography has encouraged the emergence of photography equipment rental services, but the rental process is still carried out conventionally and inefficiently. This research aims to design the User Interface (UI) and User Experience (UX) of the Potretin photography equipment rental marketplace application using the Design Thinking method. The Design Thinking method is used because it can define problems, understand user needs, and produce creative solutions. The design process involves iterative evaluation using Usability Testing and Heuristic Evaluation methods to achieve optimal results. Based on Usability Testing evaluation and testing, the UI/UX design of the application received a good assessment, with high effectiveness, efficiency, and satisfaction scores. In addition, heuristic evaluation was conducted by UI/UX design experts using heuristic criteria to ensure that the design met usability and user satisfaction standards. In the final iteration of testing, photography equipment rental partners obtained a score of 94.28% Effectiveness, 89.66% Efficiency, and 91% Satisfaction. Photography service rental partners scored 96.67% Effectiveness, 98.83% Efficiency, and 93% Satisfaction. Customers obtained a value of Effectiveness 92.85%, Efficiency 86.70%, and Satisfaction 90.5%, showing very good usability results.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | T Technology > T Technology (General) > T58.6-58.62 Management Information Systems | ||||||||||||
| Divisions: | Faculty of Computer Science > Departemen of Information Systems | ||||||||||||
| Depositing User: | Aisyah Az Zahra Prasetyo | ||||||||||||
| Date Deposited: | 03 Feb 2025 09:56 | ||||||||||||
| Last Modified: | 03 Feb 2025 09:56 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/34574 |
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