Al Ma'ruf. S, Muhammad (2024) ANALISIS KEPUTUSAN INVESTASI SAHAM DENGAN LITERASI KEUANGAN SEBAGAI VARIABEL MODERASI PADA GENERASI Z DI KOTA SURABAYA. Masters thesis, UPN Veteran Jawa Timur.
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Abstract
Investment platforms are among the many businesses that have been greatly impacted by technological breakthroughs. Numerous factors influence investment decisions. This study intends to investigate the ways in which Generation Z in Surabaya is influenced by risk perception, availability bias, and overconfidence while making stock investment decisions, with financial literacy acting as a moderating variable. Utilizing a sample of 141 Surabaya respondents between the ages of 17 and 27, the study used a quantitative research methodology. Questionnaires were used to gather data, and the Partial Least Square (PLS) method was used for analysis. The results show that: (1) Decisions on stock investments are greatly impacted by overconfidence. (2) Availability bias affects stock investment decisions as well. (3) Decisions on stock investments are not much impacted by perceptions of risk. (4) The association between overconfidence and stock investment choices is moderated by financial knowledge. (5) The association between availability bias and stock investment decisions is not mitigated by financial literacy. (6) Financial literacy moderates the relationship between risk perception and stock investment choices.
| Item Type: | Thesis (Masters) | ||||||||||||
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| Subjects: | H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance. Corporation finance | ||||||||||||
| Divisions: | Faculty of Economic > Magister Management | ||||||||||||
| Depositing User: | Muhammad Al Ma'ruf S | ||||||||||||
| Date Deposited: | 14 Jan 2025 07:41 | ||||||||||||
| Last Modified: | 14 Jan 2025 07:41 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/33896 |
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