Arandha, Maria Regista (2024) MARKETING PUBLIC RELATIONS SEBAGAI ALAT PROMOSI PARIWISATA DI JAWA TIMUR PARK GROUP. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
An important part of the very important marketing mix carried out by companies is promotion, which requires tools to communicate products to consumers. Public Relations (PR) is an important component of the promotional mix. In the modern era, PR activities have evolved to support marketing programs and not only focus on internal and external publics. This is implemented through Marketing Public Relations (MPR) activities. Jawa Timur Park Group (JTP Group) is the largest tourism network in East Java. JTP Group successfully increased tourist visits during the 2020-2022 period. In addition, JTP has also won many awards in implementing PR practices. This study aims to determine the efforts and promotional programs carried out by JTP Group in increasing tourist visits. This research method uses descriptive qualitative research methods. The data was obtained from interviews, observations, and literature studies. The results of this study indicate that JTP Group conducts programs and efforts that are classified using Thomas L. Harris' PR mix theory, namely making publications, holding events, doing news, involving the community, displaying corporate identity, lobbying and negotiating, and conducting social responsibility programs.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Department of Tourism | ||||||||
| Depositing User: | Maria Regista Arandha | ||||||||
| Date Deposited: | 16 Jan 2025 07:40 | ||||||||
| Last Modified: | 16 Jan 2025 07:40 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/33892 |
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