Muhamad, Fadilah Rizqi (2024) Strategi Komunikasi Pemasaran Cafe Ride&Co Melalui Instagram Dalam Meningkatkan Minat Beli. Undergraduate thesis, UPN Veteran Jatim.
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Abstract
With the increasing number of Coffeeshop trends that are developing in Indonesia, competition among coffeeshop business people is also increasing. Coffee shop business people must have a design or plan for the importance of marketing communication strategies in increasing product marketing. Café Ride&Co is a coffee shop that provides several types of coffee that are enjoyed by the wider community. Now with the large number of coffeeshop competitors that have spread widely, Café Ride&Co has implemented several strategies in informing or marketing products to the wider public via Instagram. The aim of this research is to determine the marketing communication strategy for Ride&Co café via Instagram in increasing purchasing interest. This research uses a descriptive qualitative method by collecting interview and documentation data. The results of this research use the IMC (Integrated Marketing Communication) theory which contains several concepts in it.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Fadilah Rizqi Muhamad | ||||||||
| Date Deposited: | 12 Dec 2024 09:19 | ||||||||
| Last Modified: | 12 Dec 2024 09:19 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/33026 |
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