Fitrian, Rima Dwi (2024) Pengaruh Gamifikasi, Live Streaming, Dan E-Service Quality Terhadap Minat Beli Ulang Pelanggan Shopee Pada Mahasiswa Fakultas Ekonomi Dan Bisnis UPN “VETERAN” JawaTimur. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (cover)
20012010318.-cover.pdf Download (1MB) |
|
Text (Bab 1)
20012010318.-bab1.pdf Download (738kB) |
|
Text (Bab 2)
20012010318.- bab2.pdf Restricted to Repository staff only until 12 December 2026. Download (350kB) | Request a copy |
|
Text (Bab 3)
20012010318.-bab3.pdf Restricted to Repository staff only until 12 December 2026. Download (502kB) | Request a copy |
|
Text (Bab 4)
20012010318.-bab4.pdf Restricted to Repository staff only until 12 December 2026. Download (688kB) | Request a copy |
|
Text (Bab 5)
20012010318.-bab5.pdf Download (230kB) |
|
Text (Daftar pustaka)
20012010318.-daftarpustaka.pdf Download (239kB) |
|
Text (Lampiran)
20012010318.-lampiran.pdf Restricted to Repository staff only Download (782kB) | Request a copy |
Abstract
The benefit of this study is to realize and observe and examine the impact of gamification, live streaming and e-service quality that affect the repurchase interest of Shopee customers in the student group of the Faculty of Economics and Business UPN "Veteran" Jawa Timur. This study technique uses a quantitative method with data assembly in the form of survey distribution. The inhabitants used in this study is undergraduates of the Faculty of Economics and Business UPN "Veteran" East Java with an example technique using purposive sampling which can produce 100 respondents. The data attained was then investigated using software from SmartPLS (Partial Least Square). From the consequences of this study, it can be seen that gamification does not have a significant impact on shopee consumer repurchase attention in students of the Faculty of Economics and Business UPN "Veteran" East Java, live streaming has an important positive effect on shopee consumer repurchase interest in students of the Faculty of Economics and Business UPN "Veteran" East Java, as well as e-service quality has a significant positive conduct due to the repurchase important of Shopee customers among students of the Faculty of Economics and Business UPN "Veteran" East Java Keywords: Repurchase Interest; Gamification; Live Streaming; E-Service Quality
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | mahasiswa rima dwi fitrian | ||||||||
| Date Deposited: | 12 Dec 2024 05:22 | ||||||||
| Last Modified: | 12 Dec 2024 05:22 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/32980 |
Actions (login required)
 |
View Item |