Ferdhianto, Riky Ikbar (2024) Strategi Komunikasi Pemasaran Terpadu (IMC) Dalam Pengembangan Wisata Sejarah Galeri Lokananta di Kota Surakarta. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Historical tourism is one aspect of supporting education, entertainment and the regional economy that needs to continue to be developed. As one of the destinations located in the city of Surakarta, Lokananta Gallery contributes to tourism development in the region. This research focuses on how Integrated Marketing Communication is carried out by the Lokananta gallery in carrying out development after carrying out revitalization. A descriptive qualitative method was used to describe the Integrated Marketing Communication activities implemented by the Lokananta gallery after it was revitalized. The concept of Integrated Marketing Communication by Kotler & Keller (2016) was chosen as a guide in data analysis. The results found in this research are that Lokananta Gallery implements an IMC strategy by carrying out each element of the marketing communication mix, namely communicator, communicant, message, media, obstacles, goals, feedback. In the process, deficiencies are still found and we continue to evaluate every marketing activity carried out.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Riky Ikbar Ferdhianto | ||||||||
| Date Deposited: | 11 Dec 2024 09:33 | ||||||||
| Last Modified: | 11 Dec 2024 09:33 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/32855 |
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