PENGARUH SERVICE PERFORMANCE PENJUALAN KAPTAN DAN PETROCAS TERHADAP KEPUASAN DAN PEMBELIAN ULANG PELANGGAN PADA PT PETROKIMIA GRESIK

Widodo, Tegar Garin (2024) PENGARUH SERVICE PERFORMANCE PENJUALAN KAPTAN DAN PETROCAS TERHADAP KEPUASAN DAN PEMBELIAN ULANG PELANGGAN PADA PT PETROKIMIA GRESIK. Undergraduate thesis, UPN "Veteran" Jawa Timur.

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Abstract

The sales service provided has a significant impact on the sales process and customer satisfaction. If the service is good, it can increase customer satisfaction as they feel valued, receive efficient assistance, and experience care from the seller. The purpose of this study is to examine the influence of five variables that shape service performance on customer satisfaction and customer repurchase intention, with independent variables including tangibles, reliability, responsiveness, assurance, and empathy, and dependent variables being customer satisfaction and repurchase intention. The research method used is Structural Equation Modeling with a quantitative approach. The results show that responsiveness has a significant effect on customer satisfaction, assurance and empathy have a significant effect on repurchase intention, and customer satisfaction has a significant impact on repurchase intention

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorWaluyo, MintoNIDN0730116101mintowaluyo_ti@yahoo.co.id
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > HD30.28 Strategic Planning
Divisions: Faculty of Engineering > Departement of Industrial Engineering
Depositing User: TEGAR GARIN WIDODO
Date Deposited: 11 Dec 2024 07:44
Last Modified: 12 Feb 2025 02:03
URI: https://repository.upnjatim.ac.id/id/eprint/32814

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