Huda, Miftahul (2024) Pengaruh Loyalty Program dan Service Quality Terhadap Customer Loyalty Pada Layanan Telekomunikasi PT PLN ICON PLUS. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
19012010230-Cover.pdf Download (1MB) |
|
Text (Bab 1)
19012010230-Bab 1.pdf Download (676kB) |
|
Text (Bab 2)
19012010230-Bab 2.pdf Restricted to Repository staff only until 10 December 2026. Download (272kB) |
|
Text (Bab 3)
19012010230-Bab 3.pdf Restricted to Repository staff only until 10 December 2026. Download (401kB) |
|
Text (Bab 4)
19012010230-Bab 4.pdf Restricted to Repository staff only until 10 December 2026. Download (342kB) |
|
Text (Bab 5)
19012010230-Bab 5.pdf Download (10kB) |
|
Text (Daftar Pustaka)
19012010230-Daftar Pustaka.pdf Download (131kB) |
|
Text (Lampiran)
19012010230-Lampiran.pdf Restricted to Repository staff only Download (470kB) |
Abstract
ABSTRACT The increase in people's need for access to information to connect with the outside world has triggered an increase in demand for telecommunications services, this has led to the relatively rapid growth of the digital telecommunications industry in Indonesia. This research aims to determine the influence of loyalty programs and service quality on customer loyalty. The research method used is a quantitative method using partial least squares (PLS) in analyzing the results. The sample in this research was 100 people obtained using a purposive sampling technique. This research data was collected by distributing questionnaires via Google Form. The results of this research show that loyalty programs and service quality have a significant positive effect on customer loyalty in PT PLN ICON PLUS telecommunications services. Keywords: Loyalty; Service Quality; Telecommunication
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HB Economic Theory | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Mr Miftahul Huda | ||||||||
| Date Deposited: | 10 Dec 2024 06:32 | ||||||||
| Last Modified: | 10 Dec 2024 06:32 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/32703 |
Actions (login required)
 |
View Item |