NURMAVINA, TRI WAHYU (2021) TINGKAT KEPUASAN DAN LOYALITAS PETANI TERHADAP PENGGUNAAN BENIH JAGUNG HIBRIDA PERTIWI 3 DI DESA SINGKALAN KECAMATAN BALONG BENDO KABUPATEN SIDOARJO. Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
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Abstract
The increase in corn production cannot be separated from the use of superior corn seeds, one of which is hybrid corn seeds. This has an impact on the wider market in Indonesia, causing higher market competition and each producer competing to find consumers. One way to get consumers is to know the level of customer satisfaction. Consumer satisfaction leads to loyalty. The level of consumer satisfaction with a product is influenced by several attributes possessed by the product. Singkalan Village is one of the villages that has the largest corn production area in Balongbendo sub-district, Sidoarjo district, East Java. Where in the village most of the farmers use Pertiwi 3 hybrid corn seeds to plant corn. The aims of this study were (1) to identify the characteristics of the users of hybrid corn seeds in Singkalan Village (2) to analyze the level of farmer satisfaction with the use of hybrid corn seeds in Singkalan Village (3) to analyze the level of farmer loyalty to the use of hybrid corn seeds in Singkalan Village. The analytical methods used in this research are descriptive analysis method, Importance and Performance Analysis (IPA), Customer Satisfication Index (CSI) and Loyalty Pyramid analysis. The results of the IPA analysis show that there are 4 attributes that have good performance so that they are feasible to maintain, one of which is productivity. Meanwhile, based on the CSI analysis, it was obtained that the level of farmer satisfactionwas 69%, which means that farmers were satisfied with the use of Pertiwi 3 hybrid corn seeds. category of habitual buyer.Keyword : farmer satisfaction, farmer loyality, P-21 Hybrid Corn seed
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||
| Depositing User: | Mujari Mujari | ||||||||
| Date Deposited: | 02 Dec 2021 01:43 | ||||||||
| Last Modified: | 02 Dec 2021 01:44 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/3180 |
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