Widyasari, Widyasari and Sumitro, Handy Octoriawan (2021) DESAIN KEMASAN PRODUK USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) ‘POKAK’ SEBAGAI UPAYA MENINGKATKAN DAYA TARIK MASYARAKAT TERHADAP MINUMAN HERBAL DI MASA PANDEMI COVID-19. In: Seminar Nasional Desain (SNADES) 2021 : Kebangkitan desain dan new media, Surabaya.
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Abstract
One of the good habits that Indonesian people can do during the pandemic period to prevent the Covid19 virus attack is to consume herbal drink that can increase endurance. Pokak herbal drink is made from native Indonesia spices that can provide benefits for increasing body resistance, treating cold, relieving flu, cough and fever. On the other hand, the level of people interest in herbal drinks is very less, so the impact of marketing herbal drink product in the modern era is not easy. Manufacturers have to think how herbal drink product the seem old-fashioned and not attractive enough to the people can be marketed to a wider market and can be bought by people from various circles. In this context, attention must continue to be given to pokak herbal drink, not only in term of product quality, but also in term of packaging design. This research using a descriptive research method with a qualitative approach to find creative concepts in designing packaging of pokak herbal drink that produced by Micro, Small, and Medium Enterprises (MSMEs) with paying attention to four aspects of packaging, that is informational aspects, visual aspects, material aspects and ergonomic aspects. The attractive and informative packaging design of pokak herbal drink is expected to be an attraction for consumers and can reach a wider and diverse market. Keywords Covid-19, Herbal Drink, Packaging Design, Pandemic, Pokak
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N Fine Arts > NC Drawing Design Illustration |
| Divisions: | Conference/Seminar > Seminar Nasional Desain (SNADES) 2021 |
| Depositing User: | Fatchullah Fatchullah |
| Date Deposited: | 18 Oct 2021 01:40 |
| Last Modified: | 18 Oct 2021 01:40 |
| URI: | http://repository.upnjatim.ac.id/id/eprint/2931 |
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