Hanindharputri, Made Arini and Pradnyanita, A.A. Sagung Intan (2021) KONTEN VISUAL INSTAGRAM SEBAGAI STRATEGI PEMASARAN UMKM BARU. In: Seminar Nasional Desain (SNADES) 2021 : Kebangkitan desain dan new media, Surabaya.
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Abstract
The Covid-19 pandemic has affected all sectors, including the economic sector in Indonesia. Many employees were laid off and the company was also affected and had to close. In order to increase student optimism in the welfare of the Indonesian economy, the DKV study program, the Bali Design and Business Institute in a specialization in Multimedia Business, invites students to create businesses in the form of new MSMEs and optimize them through social media marketing, one of which is by designing Instagram visual content. Most people nowadays get the latest information through social media, including through Instagram. To be able to meet these information needs, in developing new MSMEs, it is important to have attractive visual content. The research method used are design thinking, and participatory research, where students are directly involved in economic and marketing activities. This study aims not only to create brand awareness for SMEs through social media, but also to provide an optimistic spirit for students in creating new business fields. Keywords Visual Content, Instagram, MSMEs, brand awareness
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N Fine Arts > NC Drawing Design Illustration |
| Divisions: | Conference/Seminar > Seminar Nasional Desain (SNADES) 2021 |
| Depositing User: | Fatchullah Fatchullah |
| Date Deposited: | 15 Oct 2021 03:40 |
| Last Modified: | 04 Nov 2021 06:53 |
| URI: | http://repository.upnjatim.ac.id/id/eprint/2918 |
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