Daniar, Aninditya and Wardani, Nuril Kusuma (2021) ANALISIS KOMUNIKASI VISUAL PADA POSTER COVID 19 SEBAGAI MEDIA KOMUNIKASI DI INSTAGRAM KABUPATEN TUBAN. In: Seminar Nasional Desain (SNADES) 2021 : Kebangkitan desain dan new media, Surabaya.
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Abstract
Since the current Covid-19 pandemic, initially tourist attractions in Tuban were rarely visited by tourists, thus causing huge losses for the people who live in the tourist area. This makes it necessary for efforts to restore a sense of trust and safety for tourists who travel to Tuban so that the DISKOMINFO Tuban uses Instagram as a promotional medium during the current pandemic. With this phenomenon, the formulation of the problem in this study is how the role of Instagram as an online marketing medium. This study uses a qualitative method. Based on the results of research and discussion, Instagram also has several features, namely as a post (feed) and Instastory that can be used as an online promotion medium during the current Covid-19 pandemic. Advertising functions for tourism objects in Tuban include being able to persuade tourists, provide information, remind, and add value to these attractions. The conclusion is a post (feed) designed by graphic design with a communication process using visual elements, such as typography, photography, and illustrations that are intended to create a perception of a message to be conveyed to the audience. Keywords Advertising, Graphic Design, Tourism, Pandemic
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N Fine Arts > NC Drawing Design Illustration P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media |
| Divisions: | Conference/Seminar > Seminar Nasional Desain (SNADES) 2021 |
| Depositing User: | Fatchullah Fatchullah |
| Date Deposited: | 13 Oct 2021 07:36 |
| Last Modified: | 13 Oct 2021 07:36 |
| URI: | http://repository.upnjatim.ac.id/id/eprint/2864 |
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