Jastisia, Irenia and Masnuna, Masnuna (2021) ANALISIS SEMIOTIKA TANDA VERBAL DAN NON VERBAL DALAM IKLAN KAMPANYE SERIAL ANIMASI ANTOLOGI SK-II SERI “VS PRESSURE”. In: Seminar Nasional Desain (SNADES) 2021 : Kebangkitan desain dan new media, Surabaya.
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Abstract
A brand certainly requires a campaign strategy to improve their image to the public. This study was conducted to analyze and determine the verbal and non-verbal signs in a SK-II brand campaign advertisement which was carried out through an animated anthology series. The campaign consist of six series that have different messages. However, this research only focuses on one series, “VS Pressure”. The method used is descriptive qualitative method with semiotic analysis technique of Ferdinand De Saussure. This campaign aims to convey a message about the problems experienced by women. In this campaign analysis, it is hoped that it can provide knowledge and understanding so the audience can easily understand a verbal and non-verbal sign in a campaign advertisement and be able to digest the message conveyed by a campaign advertisement. Keywords campaign, semiotics, ferdinand de saussure
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | P Language and Literature > P Philology. Linguistics > P99 Semiotics. Signs and Symbols |
| Divisions: | Conference/Seminar > Seminar Nasional Desain (SNADES) 2021 |
| Depositing User: | Fatchullah Fatchullah |
| Date Deposited: | 11 Oct 2021 02:13 |
| Last Modified: | 11 Oct 2021 02:13 |
| URI: | http://repository.upnjatim.ac.id/id/eprint/2808 |
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