Palit, Rene Arthur (2021) APLIKASI DAN IMPLIKASI TEORI NUDGE DALAM DESAIN KOMUNIKASI VISUAL Pemanfaatan visual nudge untuk mempengaruhi perilaku manusia. In: Seminar Nasional Desain (SNADES) 2021 : Kebangkitan desain dan new media, Surabaya.
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Abstract
This paper discusses the application of Nudge theory in the field of Visual Communication Design. So far, the VCD strategy in influencing human behavior is carried out through information and persuasion. The application of Nudge theory in the field of Visual Communication Design is important because not all problems can be solved by influencing human ratios or emotions. It takes a "Nudge" in the form of direct intervention on aspects of human behavior. The results of this study can complement VCD with a complete picture in influencing humans through visual information, visual persuasion and visual Nudges. Keywords VCD, Nudge, information, persuasion, behaviour
| Item Type: | Conference or Workshop Item (Paper) |
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| Subjects: | N Fine Arts > NC Drawing Design Illustration |
| Divisions: | Conference/Seminar > Seminar Nasional Desain (SNADES) 2021 |
| Depositing User: | Fatchullah Fatchullah |
| Date Deposited: | 05 Oct 2021 03:57 |
| Last Modified: | 05 Oct 2021 03:57 |
| URI: | http://repository.upnjatim.ac.id/id/eprint/2738 |
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