PENGARUH LITERASI KEUANGAN, BIAS HERDING, BIAS KETERWAKILAN, DAN LOCUS OF CONTROL TERHADAP KEPUTUSAN INVESTASI (STUDI EMPIRIS SELURUH MAHASISWA DI KOTA SURABAYA)

Karimah, Naura Firdausi (2024) PENGARUH LITERASI KEUANGAN, BIAS HERDING, BIAS KETERWAKILAN, DAN LOCUS OF CONTROL TERHADAP KEPUTUSAN INVESTASI (STUDI EMPIRIS SELURUH MAHASISWA DI KOTA SURABAYA). Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

This study aims to analyze and examine the influence of financial literacy, herding bias, representativeness bias, and locus of control on investment decisions among all students in Surabaya. The research employed a quantitative approach. It involved 129 active student respondents in Surabaya. Data analysis utilized the Structural Equation Model-Partial Least Square (SEM-PLS) approach using SmartPLS 4.0. The primary data source was from questionnaires distributed to respondents. Based on the findings of this study, it is evident that financial literacy significantly and positively influences investment decisions, herding bias significantly and positively influences investment decisions, representativeness bias significantly and positively influences investment decisions, and locus of control significantly and positively influences investment decisions. Keywords: Financial Literacy, Herding Bias, Representativeness Bias, Locus of Control

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorWIDODO, CONDRO0027039204condro.widodo.ak@upnjatim.ac.id
Subjects: H Social Sciences > HC Economics
H Social Sciences > HG Finance
H Social Sciences > HG Finance > HG4501-6051 Investment, capital formation, speculation
Divisions: Faculty of Economic > Departement of Accounting
Depositing User: Naura Firdausi Karimah
Date Deposited: 22 Jul 2024 09:11
Last Modified: 22 Jul 2024 09:11
URI: https://repository.upnjatim.ac.id/id/eprint/26978

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