Lestyorini, Rusdiana (2024) GAMIFICATION DALAM MEMBANGUN BRAND AWARENESS PADA KOLABORASI NCT DREAM DAN LEMONILO. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The background of this research is the popularity of Korean Wave that increase day by day in Indonesia, so that many of brand owners collaborate with South Korean idol group or celebrity to increase both of branding and selling of their products among the community. This research aimed to know how gamification is implemented in the scope of branding to increase brand awareness of healthy food brand, named Lemonilo, and also how that phenomenon able to increase the brand awareness especially among kpopers or kpop fans. This research was conducted using qualitative methods and using interview and observation technique.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | rusdiana lestyorini | ||||||||
| Date Deposited: | 16 Jul 2024 04:16 | ||||||||
| Last Modified: | 16 Jul 2024 04:16 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/26181 |
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