Febrianto, Rudi (2024) Personal Branding Crypto Influencer (Analisis Isi Kuantitatif Personal Branding Dalam Akun Instagram @angga.andinata). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Personal branding is a process of differentiating yourself from others by identifying your strengths. Through personal branding, someone can build trust, reputation and direct their career according to their interests. This research aims to find out how the personal branding of crypto influencer Angga Andinata is via the Instagram account @angga.andinata. The method used in this research is descriptive content analysis with a quantitative approach. This research uses 79 research corpuses in the form of content in the form of photos and videos which are analyzed based on the eight basic legal theories of personal branding according to Peter Montoya. The research results show that the legal basis for personal branding that most often appears in crypto influencer Angga Andinata's Instagram content is the personality aspect, the determination aspect, the good name aspect, the visible aspect, the difference aspect, the specialization aspect, the leadership aspect, and the unity aspect. Angga Andinata in her Instagram account @angga.andinata tends to create a humble personal brand and does not compare herself with other influencers. Angga Andinata does not want to label himself as the best crypto influencer even though he consistently discusses crypto.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Rudi Febrianto | ||||||||
| Date Deposited: | 15 Jul 2024 02:26 | ||||||||
| Last Modified: | 15 Jul 2024 02:26 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/25960 |
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