ERNANINGSIH, ANISAH (2024) ANALISIS PENGARUH MEDIA SOSIAL, TINGKAT KEPERCAYAAN DAN KOMUNIKASI YANG DIMEDIASI OLEH CUSTOMER BONDING TERHADAP LOYALITAS DI CV. RUMAH LAMONGAN. Masters thesis, UPN "VETERAN" JAWA TIMUR.
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Abstract
This study to purpose for examines the influence of social media, trust level, and communication on customer loyalty with customer bonding as a mediating variable. Social media enhances effective communication and trust between the company and its customers, thereby strengthening customer loyalty. Customer bonding reinforces the emotional connection between customers and the company, which in turn increases loyalty. The results indicate that social media, trust, and communication have a positive and significant impact on customer loyalty through customer bonding at CV. Rumah Lamongan. The research findings conclude that: (1) Social Media positively contributes to loyalty, (2) The level of trust positively contributes to loyalty, (3) Communication does not positively contribute to loyalty, (4) Social Media contributes to loyalty through customer bonding, (5) The level of trust contributes to loyalty through customer bonding, (6) Communication contributes to loyalty through customer bonding. Keywords: Social Media, Trust Level, Communication, Customer Bonding, Loyalty
| Item Type: | Thesis (Masters) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic > Magister Management | ||||||||
| Depositing User: | Mujari Mujari | ||||||||
| Date Deposited: | 04 Jul 2024 04:46 | ||||||||
| Last Modified: | 04 Jul 2024 04:46 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/25480 |
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