PEMAKNAAN PADA LOGO LAMA DAN LOGO BARU GOJEK (Analisis Semiotika Roland Barthes Tentang Pemaknaan Simbol Pada Logo Lama dan Logo baru Gojek).

Isnainie, Silviea (2021) PEMAKNAAN PADA LOGO LAMA DAN LOGO BARU GOJEK (Analisis Semiotika Roland Barthes Tentang Pemaknaan Simbol Pada Logo Lama dan Logo baru Gojek). Undergraduate thesis, UPN "VETERAN" JATIM.

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Rebranding is an attempt to update the image or imagery on a product or company institution. The underlying factor of rebranding is increasingly intense business competition. rebranding is needed to be able to continue to regenerate the quality of its products One of the companies that have done rebranding is PT. Gojek Indonesia. Gojek is a technology-based transportation service provider. With the development of technology can help improve economic activities including the global economy today that promises new business opportunities and challenges for various companies. To be able to achieve these circumstances, an identity as a company identity is required. In the modern era as it is today a company needs an innovation to make a change both internally and externally. This study aims to explore in depth about the meaning of symbols in Gojek logo branding. The research method used in this research is qualitative descriptive method with semiotic analysis approach by Roland Barthes. Data collection is carried out through secondary data in the form of literature, the use of documenter materials such as images on the old logo and the new Gojek logo which includes the use of colors, fonts, symbols on gojek logo design, literature studies, e-books, semiotic journals of communication science, and the internet. The results of this study show that with the data that has been obtained by researchers produce interpretations of signs, objects, and emblems on visualizations played by Gojek dominates so that the message from Gojek as a service provider that is able to reach a wider area, network and location accuracy can be conveyed to the loyal user community of gojek application. Keywords : Rebranding, Symbols, Digital Age Technology, Gojek Logo, Semiotic Analysis, Roland Barthes.

Item Type: Thesis (Undergraduate)
Subjects: P Language and Literature > P Philology. Linguistics > P99 Semiotics. Signs and Symbols
Divisions: Faculty of Social and Political Sciences > Departement of Communication
Depositing User: Budiyono Budiyono
Date Deposited: 12 Oct 2021 06:36
Last Modified: 12 Oct 2021 06:36

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