Perancangan Kampanye Edukasi Dampak Limbah Fast Fashion untuk Remaja Usia 18-22 Tahun di Surabaya

Rizki, Evinda Kurnia (2024) Perancangan Kampanye Edukasi Dampak Limbah Fast Fashion untuk Remaja Usia 18-22 Tahun di Surabaya. Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.

	Text (Cover) 20052010008_cover.pdf Download (1MB)
	Text (BAB 1) 20052010008_BAB 1.pdf Download (501kB)
	Text (BAB 2) 20052010008_BAB 2.pdf Restricted to Repository staff only until 4 June 2028. Download (2MB)
	Text (BAB 3) 20052010008_BAB 3.pdf Restricted to Repository staff only until 4 June 2028. Download (656kB)
	Text (BAB 4) 20052010008_BAB 4.pdf Restricted to Repository staff only until 4 June 2028. Download (4MB)
	Text (BAB 5) 20052010008_BAB 5.pdf Download (120kB)
	Text (DAFTAR PUSTAKA) 20052010008_DAFTAR PUSTAKA.pdf Download (267kB)

Abstract

Fabric waste, one of which comes from the clothing industry, is a contributor to environmental damage caused by a shift in meaning due to advances in technology and trends that are always up to date. The characteristics of this phenomenon refer to fast fashion which has the typical characteristics of short product cycles, following trends, and affordable prices which cause hyper-consumption. Waste4Change states that Indonesia produces 33 million tons of clothing every year and also produces nearly one million tons of textile waste that is wasted and pollutes the environment. Environmental damage such as water pollution and the largest contributor to carbon emissions in the world, using lots of chemicals, and exploitation of workers in developing countries. Fast fashion will continue to develop due to trends and the increasing human population. Surabaya is one of the areas that have the potential to be exposed to fast fashion, therefore an educational campaign called Action to Prevent Fast Fashion was held and promoted using several media which were decided based on the AISAS strategy table, Instagram, ambient media, video experiments, sales booths, x-banners, drink bottles, key chains, tote bags, journaling books and stickers. Using qualitative research methods (interviews, focus group discussions, observations) and quantitative (questionnaires), then analyzed using descriptive analysis, TOWS matrix, fishbone, and consumer insight to describe the data and big ideas used to design campaign media. It is hoped that this campaign media will be able to promote the Action to Prevent Fast Fashion campaign activities well so that more and more target audiences are educated about clothing waste and also invite audiences to actively participate in minimizing clothing waste.

Item Type:

Thesis (Undergraduate)

Contributors: