Anggraini, Nivia Putri (2024) Pengaruh Literasi Keuangan dan Ekspektasi Return terhadap Keputusan Investasi Saham Generasi Z dengan Herding Behavior sebagai Variabel Moderasi. Undergraduate thesis, UPN “Veteran” Jawa Timur.
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Abstract
Investing has become a popular method for saving, especially for long-term goals, due to the potential for greater returns over time. Indonesian people are increasingly aware of passive income, especially after the Covid-19 pandemic. Financial technology and online platforms allow more people to manage their investment portfolios. This paper examines the influence of financial literacy and return expectations on Generation Z stock investment decisions and the influence of moderation of herding behavior on financial literacy and return expectations in influencing Generation Z stock investment decisions. The type of research applied in this research is a quantitative approach. The population in this study is Generation Z, who registered with the Investkuy stock investment education community on January 12, 2024, with a population of 339 people. The research results show that financial literacy positively affects Generation Z's stock investment decisions, while return expectations also have a positive effect. However, herding behavior weakens the influence of financial literacy on these decisions, while strengthening the influence of expected returns.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic > Departement of Accounting | ||||||||
| Depositing User: | Nivia Putri Anggraini | ||||||||
| Date Deposited: | 04 Jun 2024 04:14 | ||||||||
| Last Modified: | 04 Jun 2024 04:14 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/23896 |
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